MAKE CHUPA CHUPS THE TALK OF THE STREAM
Chupa Chups ran creator-led gaming livestreams with StreamO to drive product discovery: 140 creators, 18000+ brand insertions, 7Mn+ impressions, 3.2% CTR.
The story
Chupa Chups wanted to connect with Gen Z and Gen Alpha in the gaming spaces where they already spend their time. But there was no official commercial access to put the brand directly inside Minecraft or Roblox.
So the idea was: don’t enter the game, enter the hangout. With WPP, StreamO took Chupa Chups into gaming culture through the creators already bringing these worlds to life on YouTube. Custom Mario-inspired artwork lit up Minecraft and Roblox gameplay, with a QR code to order, and 65 creators unboxed, tasted and hyped Chupa Chups live.
One integrated stream trended at #27 on YouTube Gaming globally and crossed one million views.
Read the full story: How We Brought the Super Mario Moment to Minecraft and Roblox for Chupa ChupsThe campaign
- 140
- Creators
- 18000+
- Insertions
- 7Mn+
- Impressions
- 3.2%
- CTR
- 100%
- VTR
StreamO campaign data.