Questions buyers ask us
Understand what is for sale
What does StreamO sell?
StreamO puts brands inside creator-led gaming livestreams in India. We sell native placements inside live streams, such as on-screen artwork, product placement, chat links and QR codes, planned, run and reported by one team.
Why gaming livestreams?
That is where young India’s attention is. Indians watched 194Mn hours of YouTube Gaming in 2025 (Stream Hatchet, top 1,000 creators), and 48% of Indian consumers use ad blockers (DoubleVerify, 2026). A brand that is part of the stream cannot be skipped or blocked. In a 2024 dentsu and Lumen gaming study, livestream ads reached 57% correct brand recall, against a 38% norm.
What formats can I buy?
Six: branded overlays, in-game product, shoppable banners, creator call-outs, chat links and gameplay reactions. Each one does a different job, and most campaigns combine two or three.
See all six on real campaignsIs this only for gaming brands?
No. StreamO has run campaigns for brands such as Knorr, Nescafé, McDonald’s, Skoda and Netflix. Gamers eat, drink, travel and shop like everyone else, and they are hard to reach anywhere else.
Browse the case studiesWhat is a LIVE view?
A LIVE view is counted when a viewer has watched the full 15 to 30 second brand overlay while the stream is live. You do not pay for the three hours around it.
Plan and target
Can I choose the audience?
Yes. Pick an audience pack, such as Cricket, South India, Women gamers or PC gamers, or tell us who you want to reach and we will build the creator list around it.
See the audience packsHow many creators do you work with?
StreamO works with 20,000+ creators across India.
Can I pick specific creators?
Yes. The draft media plan names every creator we propose. You can add, swap or remove creators before anything goes live.
Do you disclose that it is paid?
Yes. Every campaign is labelled as paid, in line with ASCI’s guidelines for influencer advertising.
How do you keep my brand safe?
We match creators and games to your brand, you approve the creator list before launch, and we track every insertion live, so we can pause a creator mid-campaign if anything goes wrong.
Can I estimate reach before I buy?
Yes. The draft media plan shows the expected LIVE views for your budget, based on the proposed creators’ recent streams.
Price and budget
How much does it cost?
It depends on the package, the audience pack and how long you run. You pay for LIVE views, not for the hours around them. Tell us your budget on the first call and the draft media plan will show exactly what it buys.
What is the minimum budget?
Tell us a rough range on the first call. We will say what it can do, and if it is too small to work, we will say so.
Do I deal with creators one by one?
No. One contract with StreamO covers strategy, creators, media and reporting. We brief and manage every creator for you.
How are packages put together?
Three packages build on each other. Standard: stream branding, an under-player banner and overlays. Brand: adds product in shot, consumption and creator reviews. Custom: adds social amplification and bespoke ideas built with the creators.
Do you work with agencies?
Yes. Agencies can plan and buy for their brands with us. Choose Agency as your role in the form and we will share agency terms.
Trust and measure
What will I see in the reports?
Every insertion, viewer count and click, per creator and per day, while the campaign runs, and a full report when it ends.
See a sample reportHow do you measure brand impact?
With a brand lift study that compares people who watched the livestreams with people who did not, on awareness, recall, connection and purchase consideration. For Chupa Chups, total brand awareness was 76% among livestream viewers, against 60% among non-viewers.
What is the Live Attention Index?
StreamO’s benchmark report on how India watches gaming livestreams and what advertising does inside them, built from our own campaign data. It covers how long people watch, how they take part and how they respond to brands.
Get the reportCan I see a sample report?
Yes. We share a sample report before your first call, so you can see the dashboard before you commit.
Do you use third-party verification?
Your reports come from StreamO’s own live tracking, per insertion, creator and day. If your brief needs an independent check, tell us on the call and we will plan for it.
Start a buy
How do I start?
Fill in Plan a campaign. It takes about two minutes. A planner replies within 1 working day to book a call.
Plan a campaignWhat do you need from me?
Your goal, a rough budget, your dates and what you are promoting. Once you approve the plan, we need your brand artwork and any offer or link for chat and QR codes.
How fast can a campaign go live?
It depends on your artwork and the creators’ schedules. You get a draft media plan within 48 hours of the call. Tell us your launch date and we will plan back from it.
Who will I talk to?
A StreamO planner, who stays your contact from the first call to the final report.