AMPLIFY KNORR X SQUID GAME COLLAB

Knorr ran creator-led gaming livestreams with StreamO to own a cultural moment: 98 creators, 12000+ brand insertions, 4Mn+ impressions, 1.3% CTR.

The story

Our award-winning Knorr x Squid Game campaign recorded an 11% lift in awareness and a 28% lift in purchase intent.

Read the full story: Brand Lift, Explained Simply: What Livestream Campaigns Actually Do to Awareness and Intent

The campaign

Objective
Own a Cultural Moment
Industry
FMCG
Brand
Knorr
98
Creators
12000+
Insertions
4Mn+
Impressions
1.3%
CTR
100%
VTR

StreamO campaign data.

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