MAKE KWALITY WALL’S BEAT THE GAME HEAT
Kwality Walls ran creator-led gaming livestreams with StreamO to launch a product: 58 creators, 7500+ brand insertions, 6Mn+ impressions, 2% CTR.
The story
The brief: make Kwality Wall’s the treat Minecraft fans crave. From 28 March to 30 April 2025, Kwality Wall’s entered Minecraft with a summer-sized offer on screen: win from 30 lakh free ice candies.
Custom artwork appeared inside Minecraft gameplay four times an hour, across 50+ YouTube Live channels. Creators called out the brand in their own words and tasted Twister and Boom Boom ice candies live with their fans.
The result: 3.75 million+ live impressions, 5 million+ completed views and 100% viewability.
Read the full story: How We Activated the Minecraft Movie Moment for Nescafé, Kwality Wall's and McDonald'sThe campaign
- 58
- Creators
- 7500+
- Insertions
- 6Mn+
- Impressions
- 2%
- CTR
- 100%
- VTR
StreamO campaign data.