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TURN MINECRAFT INTO MCDONALD’S PLAYGROUND

McDonald’s ran creator-led gaming livestreams with StreamO to launch a product: 33 creators, 4000+ brand insertions, 4Mn+ impressions, 2.55% CTR.
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The story

To support the Minecraft Movie Meal, StreamO turned Minecraft into a McDonald’s playground. Creators played in branded worlds, walked viewers through ordering on the app and ate the meal on stream.

Read the full story: How We Activated the Minecraft Movie Moment for Nescafé, Kwality Wall's and McDonald's

The campaign

Objective
Launch a Product
Industry
HORECA
Brand
McDonald’s
33
Creators
4000+
Insertions
4Mn+
Impressions
2.55%
CTR
100%
VTR

StreamO campaign data.

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