MAKE COLD COFFEE PART OF THE GAME
Nescafe RTD 2025 ran creator-led gaming livestreams with StreamO to drive trials: 57 creators, 7000+ brand insertions, 21Mn+ impressions, 0.9% CTR.
The story
The brief: make Nescafé’s café-style cold coffee matter to Gen Z in a gaming-first world, and tie it to a cultural tentpole. The idea: reposition cold coffee from a drink to a cool-down ritual during high-intensity play.
On 4 April, the day A Minecraft Movie opened, seven creators came together for a live curated stream with three branded mini-games. The anchor stream passed 1.3 million views with a 10.74% CTR. Custom Nescafé x Minecraft artwork ran inside gameplay across 50+ livestreams, and 25+ creators drank Nescafé Iced Latte live, averaging a 7.18% CTR.
The result: 100+ creators across 15+ states, 15M+ reach across immersive and IRL formats, and 100K+ clicks.
Read the full story: How We Activated the Minecraft Movie Moment for Nescafé, Kwality Wall's and McDonald'sThe campaign
- 57
- Creators
- 7000+
- Insertions
- 21Mn+
- Impressions
- 0.9%
- CTR
- 100%
- VTR
StreamO campaign data.